We could go on for hours about this, but recently TIME published two articles: High Cost of Healthcare and Why Medical Bills are Killing Us that are great reads that show some of the problems with healthcare. All of health care is going to be challenged to do things better by managing expenditures, maximizing cost effectiveness, improving access, decreasing practice variation, and ensuring that the care provided is implemented with the best interventions supported by evidence. So how are private practices and small healthcare businesses going to stay in business in the future? A Cash-based service. Healthcare has been forced to the level of mediocrity due to the increased need in healthcare services, decreased reimbursement, and restricted insurance company guidelines. Currently, working in the standard insurance-based PT clinic, I find myself not having enough time with each patient, double-booking patients who need one-on-one care, placing patients with assistants, and results are delayed and decreased due to the current system. A cash-based service would allow one-on-one patient care for one hour, providing great outcomes, allowing patient needs to dictate treatment not insurance company guidelines, no grouping multiple patients together, not worrying about what services get reimbursed, and still being able to generate revenue for a business to be profitable. Pursuit Physical Therapy will be a new brand of outpatient physical therapy that is cash-based, providing one-on-one patient care, by doctors of physical therapy, by board certified specialists, using evidence-based practice, thus showing better outcomes in a shorter number of visits. Pursuit Physical Therapy care is based on treatment outcomes and what is best for the patient, and not guided by insurance companies or strict guidelines. We will offer a high quality of healthcare that people need, showing better outcomes than the other standard area physical therapy clinic and will see valuable enough to pay cash for our services.
